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FOR IMMEDIATE RELEASE
 

Rallypoint Announces Neal Pilson, Bruce Berkoff, and Steve Bennet as New Board Members
 

Los Altos, Calif.–– July 11, 2008 ––Rallypoint Systems, Inc., a leading provider software and services for internet-enabled HDTV’s, today announced that Bruce Berkoff, Neal Pilson and Steve Bennet have joined their board.
 

Neal H. Pilson, a senior industry executive and former president of CBS Sports, formed his own sports television consulting company, Pilson Communications, Inc., on June 1, 1995. Located in suburban Chappaqua, New York, PCI is active in all areas of sports television, media and marketing, and provides representation, negotiation, and packaging services for U.S. and international companies and organizations. Mr. Pilson was recently included among the top 20 most influential media executives by the Sports Business Journal and was the only independent consultant on the list. He is the former Chairman and President of the Executive Committee of the Yale Law School Association and was a Board member of the USA Hockey Foundation and the Greater New York Chapter of the March of Dimes. In May 1991, he received the March of Dimes Sports Luncheon Founder’s Award. He also served on the Advisory Committee for The Caption Center in Boston, is a former Ardsley (N.Y.) Village Trustee and remains active with the American Hearing Impaired Hockey Association based in Chicago.
 

Mr. Pilson received an A.B. in history from Hamilton College in 1960, where he was elected to Phi Beta Kappa and played varsity basketball, and an LL.B. from Yale Law School in 1963. 
 

Bruce Berkoff is currently the chairman of the LCD TV Association, a global not-for-profit trade association. Previously, he was chairman, president and CEO of Enuclia Semiconductor, a fabless semiconductor company in the HDTV video processor space, and executive vice president and chief marketing officer for LG. Philips LCD, one of the world’s leading LCD manufacturers. He has also held executive management positions at several technology companies, including Philips Components, UMAX Computer Corporation, Radius Inc. and SuperMac Technologies.
 

Mr. Berkoff earned a bachelor’s degree in physics from Princeton University and a graduate degree in biophysics from the University of California, Berkeley.
 

Steve Bennet is founder and managing director of Bodega Partners, a venture catalyst and management consulting firm, which aids early-stage companies in strategic planning and business development. In the past 12 years with Bodega, he has helped over 75 companies meet their strategic and financing goals. He has taken the CFO role in over a dozen of these companies, including Fliqz, Orbital Data, Greystripe, Valchemy, iControl Networks, Pharmacy TV Network, Rentals.com, GolfWeb, Tribeworks, and Biological Components Corporation.
 

Prior to and concurrent with Bodega, Steve was a Venture Partner at Outlook Ventures and held various financial management positions at Bay Logics, Digital Microwave, and Arthur Anderson. Steve is currently on the faculty at San Jose State University, teaching Entrepreneurial Finance, and a member of the Steering Committee for the Silicon Valley Center for Entrepreneurship. He is also an active angel investor and on the board of the Sand Hill Angels.Steve earned an undergraduate degree in economics from the Wharton School at the University of Pennsylvania and an MBA from The Anderson School at UCLA. He is also a licensed CPA.
 

About Rallypoint: Rallypoint provides software and consumer services for Internet-enabled HDTVs and set-top boxes. Rallypoint licenses Internet content and develops social networking, voting, communication, shopping and sports applications, and is the exclusive provider of these services on a number of industry-sponsored platforms. Rallypoint also offers its own patent-pending “TV widget engine” system that will be shipped with leading HDTV chipset vendors starting in late 2009.  Rallypoint is a member of the LCD-TV Association.  Please visit www.rallypoint.tv for more information.